L’Oréal Professionnel Paris introduces Curl Expression
Supercharge your curls & coils with professional hydration from L’Oréal Professionnel Paris’ new range – Curl Expression.
L’Oréal Professionnel Paris believes that curls are extraordinary. It is not only their opinion; it is a biological fact. Curly hair results from a gene that changes the follicle shape and angle, causing the hair to curl around itself. It’s a dominant gene that is now more common than ever, and those who have it are prouder than ever. 61% of generation Z is curly, and the growing trend is to celebrate it, to wear curls naturally and beautifully.
*Consumer knowledge study conducted in Europe, US and Brazil
Straight from the rigorous testing at L’Oréal laboratories, Curl Expression formulas are packed with ingredients that answer the specific needs of curly hair.
Urea H
Naturally present in the skin, this emollient provides dual-action power to retain hydration and reinforce the hydrolipid barrier, protecting delicate curls.
Hibiscus Seed
Deeply rooted in African beauty rituals, this super-rich natural source of amino acids and high-grade vitamins is extracted from the heart of the hibiscus flower for ages for its excellent benefits of moisture, strength, and softness.
Powerful ingredients, intelligent delivery systems, and advanced hydration.
INNOVATIVE STYLING PUTS TRUE CURL POWER IN THE HANDS OF PROS.
STYLE THE PRO WAY.
10-in-1 Professional Cream-In-Mousse
11 x MORE DEFINITION -EXCLUSIVE HYBRID TEXTURE*
The deep care of cream combined with the lightness of a mousse for a satisfying whipped cream texture melts into the hair.
DRY THE PRO WAY.
Drying accelerator
37% FASTER DRYING TIME – INNOVATIVE RING-LIGHT DIFFUSER*
Perfect micro-dispersion of ultra-fine droplets for even application in an alcohol-free formula to preserve moisture.
REVIVE THE PRO WAY.
Curls reviver
48H FRIZZ-FREE PROTECTION – HANDY TRIGGER SPRAY*
Easy to use daily with the most caring agents blended with soft water for a delicate mist alternative to harsh tap water.
“It was beautiful to be able to have input into something that will affect curly people all over the world.” – DERICK MONROE, celebrity stylist.
#LorealPro #CurlExpression #CurlExpressionFamily