A new era of textured haircare officially took root in South Africa in 2025, and Elvee Consultancy had the honour of bringing it to life alongside our events team, 232 Celsius.

What a milestone moment to lead and execute the launch of Creme of Nature in June 2025, a powerful celebration of heritage, identity, and the beauty rooted in every curl. From unveiling the brand’s first-ever South African ambassador, Nomzamo Mbatha, to introducing the phenomenal #CONSquad, every detail reflected what it truly means to be Rooted in Radiance.