B2C Premium Drinks has unveiled a new ready-to-drink (RTD) range under its BLOOM Gin brand in South Africa, aimed at consumers looking for the ultimate in convenient gin options for everyday social and treat occasions, think picnics and sundowners. If you are looking to bring a unique blend of style, substance and sass to your life – the new BLOOM Gin RTD’s is the answer.

STYLE

Just like its full-strength mother brand bottle, BLOOM Gin ensured its glass RTD bottles are equally as iconic and distinctive in design to reinforce their brand’s personality of being premium, stylish and elegant.

SUBSTANCE

Made in the same way as its mother brand with only natural botanicals and flavouring, the variants in the RTD collection have been developed to strengthen our standing as a brand that believes natural is better.

SASS

At BLOOM Gin, we’re on a mission to encourage just that. We’re a sisterhood, a collective of fierce and fabulous women, all dedicated and passionate about one thing…making sure that every day we #LIVEFULLBLOOM.

The new BLOOM Gin RTD collection is one of the best quality gin RTD ranges to be launched yet in South Africa. The range includes two delicious variants developed by BLOOM’s renowned Master Distiller, Joanne Moore, including the popular BLOOM Gin with Rose Lemonade and BLOOM Gin with Signature Tonic, served in 275ml glass bottles, in keeping with the brand’s premium style.

The BLOOM Gin RTD’s will be available through BLOOM Gin’s online store, and at all major wholesalers & retailers nationwide after lockdown for RRP of R99-00 for a

4-pack, alongside BLOOM Gin which retails for RRP R399-00 for BLOOM London Dry Gin and R399-00 for BLOOM Jasmine & Rose.

For more information about BLOOM Gin, contact ,,Elvee Consultancy.