A ‘Masterclass’ in beauty with Daphney Phogole, founder of Babygirl 24/7

A ‘Masterclass’ in beauty with Daphney Phogole, founder of Babygirl 24/7


Beauty enthusiasts are eagerly anticipating the launch of BabyGirl 24/7 in October 2023. This groundbreaking beauty destination, founded by Daphney Phogole, is set to redefine luxury in the industry by offering a new standard of sophistication, exclusivity, and impeccable service.

Located in the heart of Cape Town, BabyGirl 24/7 promises to be one of the most sought-after beauty destinations in the city. Every aspect of the experience has been carefully crafted with meticulous attention to detail, providing clients an unforgettable escape from the everyday hustle and bustle.

At BabyGirl 24/7, clients can indulge in a comprehensive range of high-quality beauty treatments, including nails, lashes, waxing, make-up, skin treatments, and hair styling. Each service is designed to transport clients into a world of indulgence and refinement, where they can relax in a serene environment and embrace the artistry of beauty.

Founder Daphney Phogole brings her passion for beauty to life through this innovative concept. With an unwavering commitment to excellence, Daphney has curated a team of experts who share her vision and dedication to providing top-tier treatments and exceptional service. Clients can expect to be pampered, cared for, and indulged as they embark on their beauty journey.

In anticipation of the grand opening, Daphney Phogole shares valuable insights into her inspiration, her vision for BabyGirl 24/7, and how she plans to revolutionize the beauty industry. When asked if creating a brand like BabyGirl 24/7 was something she always wanted to do, Daphney explained, “Entrepreneurship has always been my passion since childhood. Growing up, I knew I wanted to start my own brand when I had conversations with my sister, Dimpho Phogole, my silent partner and shareholder in the business. I was initially interested in starting a fashion brand, but as time passed, my passion for beauty grew, and with Babygirl 24/7, I merged all my passions into one.”

Choosing the ideal location was challenging for Daphney, but she ultimately found the perfect spot at 15 Bree Street in Cape Town. Speaking about the decision, she said, “The heart of Cape Town, one of the trendiest and most beautiful streets, was the ideal location for BabyGirl 24/7. It offers easy access for clients, ample parking, and high visibility for the business.”

What sets BabyGirl 24/7 apart is its commitment to offering a more modern, fresh take on beauty. Daphney explains, “We prioritize using the latest best beauty methods, employ quality staff, and encourage creativity to offer fresh, unique, and stunning results. Our space, Babygirl24/7 beauty salon, is designed for indulgence, leaving no details out. We are going all out for our clients.”

To provide customers with a luxury experience, BabyGirl 24/7 will utilize high-quality designer products and ensure their staff is knowledgeable and experienced. They will also offer convenience by providing tools, products, information, and ideas to make self-care easy and hassle-free.

Daphney Phogole lives by the motto that hard work pays off. She emphasizes the importance of self-awareness, being the best version of yourself, and continuously learning and improving.

Join us in October 2023 as BabyGirl 24/7 opens its doors and invites you to immerse yourself in a world of creative simplicity and unparalleled luxury. Discover the beauty destination that will surpass all expectations and redefine your perception of true indulgence.