GIORGIO ARMANI BEAUTY - MY WAY INFLUENCER CAMPAIGNS
The Brief
In 2021, Giorgio Armani Beauty approached Elvee Consultancy to manage two influencer marketing campaigns for the launch of their new fragrance, My Way, in South Africa. The aim was to leverage female influencers to create engaging content that showcased the fragrance’s values and Giorgio Armani’s commitment to sustainable sourcing.
Project Overview
– Influencer campaigns
– Content creation
– Communication of brand values
“Running the My Way influencer campaigns for Giorgio Armani Beauty was a great success. We effectively highlighted the fragrance’s values and commitment to sustainability with engaging and impactful content.”
— Lorinda Voges, Elvee Consultancy
The Execution
Elvee Consultancy organised two influencer campaigns for Giorgio Armani Beauty’s My Way fragrance. They partnered with female influencers to create engaging Instagram content that highlighted the fragrance’s meaningful experience and the brand’s dedication to sustainability. The campaigns used creative visuals to reflect the story of My Way and its values.
