L’ORÉAL PARIS - THUSO MBEDU BRAND AMBASSADOR ANNOUNCEMENT
The Brief
In May 2023, Elvee Consultancy partnered with L’Oréal Paris to announce Emmy-nominated actress Thuso Mbedu as their new Sub-Saharan African ambassador. The aim was to leverage this high-profile partnership to enhance the brand’s visibility and generate favourable publicity.
Project Overview
– Ambassador announcement
– PR campaign
– Media reach
“Announcing Thuso Mbedu as L’Oréal Paris’s ambassador showcased our strategic capabilities. Our efforts resulted in impressive media coverage and increased brand visibility.”
— Lorinda Voges, Elvee Consultancy
The Execution
Elvee Consultancy executed a well-coordinated PR campaign to announce Thuso Mbedu as the new ambassador for L’Oréal Paris in Sub-Saharan Africa. This campaign resulted in 55 media clippings, an earned media value of R1 022 894, and a total media circulation of 75 669 014 in just over 2 weeks – a perfect example of how strategic partnerships and targeted PR campaigns can help businesses achieve their objectives.
