Diesel’s first-ever genderless fragrance celebrates fluidity and freedom.
Created in collaboration with young changemakers and designed to adapt, Diesel’s D by Diesel fragrance features environmentally-conscious ingredients and an addictive all-gender scent.
The Fragrance
Conceived by Givaudan perfumers Nisrine Grillié, Shyamala Maisondieu, and Louise Turner, D is Diesel’s first gender-fluid fragrance. A premium Fougere ambery, D is addictive, fresh, and dynamic. The eau de toilette contains two sustainably sourced ingredients: Bourbon vanilla infusion from Madagascar and Diva lavender heart from Provence. Both ingredients are crafted for Diesel.
D adapts and evolves with your skin. First, you feel the energy of spicy ginger and aromatic lavender. After a few minutes, the fragrance comfortably adapts to your skin through the cotton-like freshness of the denim. Eventually, the fragrance evolves into a more sensual, warmer facet with Bourbon vanilla infusion. D contains no animal-derived ingredients.
The Packaging
The bottle’s design evokes the iconic ‘Diesel For Successful Living’ logo as if it has been crushed and crumpled in your fist — literally: leaving your mark. It is both playful and symbolic, envisioned as the negative form of Diesel’s first scent, Only The Brave’s bottle, with its iconic fist shape. The bottle’s cap resembles the rivets on a pair of Diesel jeans.
Diesel is committed to innovating towards a more responsible future. That’s why D’s packaging has been entirely designed with a lower impact and more eco-conscious approach — without compromising on quality.
The bottle is made from 25 percent post-consumer recycled, clear glass. For the first time, all formats of the bottle are refillable. Keep it and reuse it.
The outer box, featuring a striking bright red D against a white background and the iconic Diesel red logo, is made from 55 percent post-consumer recycled cardboard. This maximum could be achieved while still ensuring the solidity and safety of the product. Diesel is dedicated to ending plastic usage by removing the cellophane wrapping of the outer box.
D by DIESEL is available from Woolworths, Edgars, Dis-Chem, Clicks, Truworths, Superbalist, DIESEL Stores, and the DIESEL online store.
D by DIESEL EDT 30ml R650-00
D by DIESEL EDT 50ml R950-00
D by DIESEL EDT 100ml R1200-00
