Elizabeth Arden is thrilled to introduce the Eight Hour® HydraPlay™ Skin Perfecting Daily Moisturizer to South Africa this August. This innovative addition to the iconic Eight Hour® Cream Collection is designed for the modern, skin-savvy Gen Z consumer, delivering eight skin-enhancing benefits in one lightweight formula.
HydraPlay™ Skin Perfecting Daily Moisturizer is the go-to moisturiser for skin minimalists. It provides hydration, brightening, perfecting, priming, soothing, pore refining, oil control, and more—all in a single application.
Designed to simplify your routine while maximising results – its formula hydrates, brightens, perfects, primes, soothes, refines pores, controls oil and more, all within one pump and application. Users can expect this moisturiser to go above and beyond, delivering more than hydration, with 97% agreeing that their skin felt smoother and looked brighter* while improving makeup wear all day**.
*Based on a Consumer Study of 64 participants after 2 weeks.
**Based on a Consumer Study of 64 participants after a full makeup day.
Eight Hour® HydraPlay™ Skin Perfecting Daily Moisturizer is vegan and fortified with a blend of 95% naturally derived ingredients+, including Hyaluronic Acid and Glycerin. These key components instantly boost hydration levels by 64%++, promoting smoother and brighter-looking skin from the first application.
+Content made from naturally derived materials.
++ Based on a clinical study.
“We are incredibly excited to launch HydraPlay™ Skin Perfecting Daily Moisturizer under the iconic Eight Hour® collection. This do-it-all moisturiser is a must-have for the skin minimalist,” said Ashley Fernandes, Marketing Manager at Elizabeth Arden South Africa. “It brightens, refines pores, controls oil, primes, and perfects while offering a simplified approach to skincare without compromising on results.”
Elizabeth Arden’s legacy, spanning over a century, is evolving with HydraPlay™ to meet the unique demands of Gen Z. By leveraging the iconic Eight Hour® history, HydraPlay™ aims to engage a new generation while maintaining the brand’s renowned quality.
HydraPlay™ Skin Perfecting Daily Moisturizer is priced at R595-00 and will be available at leading Elizabeth Arden retailers and online starting August 2024.
Experience the future of skincare with HydraPlay™—a perfect blend of simplicity and efficacy.