Emporio Armani unveils its new fragrance campaign starring British actor Nicholas Hoult and Italian actress Alice Pagani. This new chapter follows the introduction in 2017 of the fragrance duo STRONGER WITH YOU for him and BECAUSE IT’S YOU for her, celebrating unconditional love and the strength of togetherness.
A NEW COUPLE, THE SAME INTENSE LOVE
The new modern and cinematic love story by Emporio Armani gathers on screen two talents, equally elegant and captivating.
Nicholas Hoult, one of Hollywood’s most sought after actors known for blockbuster films like the X-Men franchise as well as for Oscar-nominated and BAFTA-winning film The Favourite, stars alongside mutinous actress Alice Pagani, best known for her leading role in successful Netflix drama series Baby, as well as her performance in Italian film Loro.
The two actors perfectly embody the campaign’s philosophy, exuding on-screen the electrifying chemistry that unites them throughout every single moment of their love story.
LOVE THROUGH FRAGRANCE
Encapsulating the unbreakable strength of love and togetherness, the Together Stronger campaign by Emporio Armani is focused on a young couple irresistibly in love.
Captured by the lens of French director Fabien Constant, the new campaign set against an urban landscape features the couple throughout their romantic journey in time. The film depicts their strong yet playful connection through ever-more enthralling lovers’ situations and surroundings.
From an unexpected kiss in their vintage cars on the street, to an intimate bath together, or a ride in a classic carousel by night, they continuously chase each other, to seize the instant, making it last to freeze the moment. Not even Alice’s boarding a train can keep the lovers apart, the irresistible attraction for each other and unrivalled chemistry is always stronger than anything.
The refreshing energy of the track ‘Powerful’, by American electronic dance music trio Major Lazer featuring Ellie Goulding and Tarrus Riley, and the intensity of its chorus, also contribute to the evocative and soulful atmosphere of the film.“Together Stronger” by Emporio Armani.
STRONGER WITH YOU for him and BECAUSE IT’S YOU for her is available at all major retailers.
For PR Queries on Emporio Armani, contact Lorinda at Elvee Consultancy.
