Epi-max® introduces pH-balanced emollient body washes to its successful range of products.
Epi-max, the No. 1 emollient moisturiser1 in South Africa, introduces three new pH balanced emollient body washes to their range of popular skincare products that are trusted1 by families, doctors and pharmacists to safely and effectively repair and restore dry skin.
The pH balanced, non-irritant emollient body washes have been added to the Epi-max® Original, Baby & Junior, and Oatmeal ranges. Each range has its own distinctive colour, making it easy for consumers to locate their favourite products on pharmacy and supermarket shelves. All products are free of artificial colourants and fragrances, as well as sodium lauryl sulfate (SLS), and are not tested on animals.
“We listened to our Epi-max consumers who have been asking us for a body wash for a few years and decided to create 3 specific formulations to enhance the current Epi-max range and be as effective as the emollient cream and bathe consumers have grown to love and trust over the years” – Annemi Strydom, Epi-max Business Unit Manager.
Epi-max® Emollient Body Wash: RRSP – R89.95
This gentle emollient body wash for all skin types, including dry skin and in dry skin conditions such as eczema and psoriasis, is part of the original range and comes in an instantly recognisable yellow pump bottle.
Epi-max® Emollient Baby & Junior Body Wash: RRSP – R89.95
A soothing, non-irritant emollient body wash for babies and children is now part of the distinctive lilac range and comes in a pump bottle. It can be used daily to gently cleanse and soothe sensitive skin prone to dryness and in dry skin conditions, including eczema and psoriasis.
Epi-max® Emollient Oatmeal Body Wash: RRSP – R99.95
Packaged in a green pump bottle, Epi-max® Oatmeal Body Wash is an ultra-caring pH balanced emollient wash for very sensitive skin that tends to be dry. It’s safe for the whole family and can be used daily to cleanse, soothe, moisturise the skin, and prevent dryness.
Key ingredients of the Epi-max® Body Washes
All the ingredients used in Epi-max® products are carefully researched and tested. Each formula contains only the gentlest ingredients shown to soothe, calm and hydrate while effectively cleansing the skin.
Sorbitol is a prebiotic ingredient that helps feed the naturally-occurring bacteria on the skin. When the balance of the microbiome is affected by over-washing, harsh products or illness, a weakened skin barrier and decreased resilience to infection may result.2
Glycerine improves the skin’s barrier function by preventing water loss and keeps the skin hydrated, soft and supple. 4
Coconut oil, used in the Baby & Junior wash, produces a thick lather when combined with water, resulting in a creamier product that hydrates the skin. 3
Colloidal Oatmeal, found in the Oatmeal wash, is produced from grinding whole oat grains. It is a cleanser, moisturiser and buffer, as well as a soothing, protective and anti-inflammatory agent.5
Epi-max® is the No 1 prescribed emollient, Impact Rx Data – IQVIA; No 1 used emollient by consumers, IRi Data (unit sales). References: 1. Impact Rx data – IQVIA & IRi Data (unit sales), November 2021. 2. The Dermatology Review. Sorbitol – Why Is Sorbitol In My Skincare Product? Available from: https://thedermreview.com/sorbitol/. Last accessed: January 2022. 3. WebMd. What to Know About Cocamidopropyl Betaine. Available from: https://www.webmd.com/beauty/what-to-know-cocamidopropyl-betaine#2. Last accessed: January 2022. 4. Fluhr JW, Darlenski R, Surber C. Glycerol and the skin: holistic approach to its origin and functions. Br J Dermatol 2008;159:23-34. 5. Fowler JF, Nebus J, Wallo W, et al. Colloidal oatmeal formulations as adjunct treatments in atopic dermatitis. J Drugs Dermatol 2012;11(7):804-807.
Epi-Max® products are not tested on animals and are available from Dis-Chem, Clicks, independent pharmacies and leading online and retail stores.
For more information visit www.epimax.co.za.
