Iconic L’Absolu Rouge by Lancôme Gets Renovated
Comfortable and intense, L’Absolu Rouge has continued to reinvent itself through the decades. This year, the icon is reimagined again as L’Absolu Rouge Cream and Drama Matte get enriched with caring ingredients to deliver all-day luscious comfort in new signature lip shades.
Get ready for a new era as the lipstick legend evolves. Ignite your lips, and reveal your true identity with a bold new color philosophy.
L’Absolu Rouge is now enhancing with new active ingredients added to its formula and a timeless luxury design that reflects and celebrates the power of women today.
Lancôme Grand Rose Extracts™
This year, the L’Absolu Rouge Cream and Drama Matte are now infused with Grand Rose Extracts™.
Lancôme created a proprietary Grand Rose Extracts™. A blend of active molecules from the heart of roses with a unique molecular signature. By fusing the most potent parts of rose plants, Lancôme delivers high-performance active ingredients.
Roses are harvested by hand, freshly picked every morning in late spring. All our natural roses are sourced with care and attention through Lancôme’s proprietary French savoir-faire.
This Grand Rose Extract™ is blended with hyaluronic acid, composed of micro-spheres that intensely moisturize the lips for lasting comfort. Hyaluronic acid is known to absorb more than 1000 times its weight in water.
Iconic lipstick, iconic formulas.
Pure pigments dress lips in intense, crisp colors in a collection of luxurious creamy and matte shades to claim your color identity.
L’ABSOLU ROUGE CREAM
The iconic L’Absolu Rouge Cream formula is now enriched with Moisture Lock Complex, which supplies hydration and protected lips. Delivering up to 18 hours of luscious comfort and nourishment, L’Absolu Rouge Cream is ultra-sculpting, gliding seamlessly onto the lips to deliver a luminous creamy finish thanks to 30% of moisturizing rose balm.
Enriched with Lancôme signature caring ingredients for a creamy texture, this lipstick gives perfect results from the first stroke. With its formula made with care, lips are protected from external aggressions. Smooth application, vibrant color and luxurious care, no compromise needed.
The intensity of color meets comfort on your lips for deep, radiant, and satiny makeup.
L’ABSOLU ROUGE DRAMA MATTE
The iconic L’Absolu Rouge Drama Matte formula is now enriched with Sublimatte Complex, which delivers an enhanced and neat matte finish. Good wear bold matte meets crisp color in a single stroke. L’Absolu Rouge Drama Matte harnesses the power of intense pigments to create a powdery matte finish and luxurious, lasting comfort that doesn’t dry out the lips.
A matte comfier than ever, dramatic colors stay true and flawless for hours, formulated with spherical powders for a velvety finish. Its iconic formula is easy to apply thanks to the pioneering petal-shaped bullet that hugs the contours and allows you to fill and color your lips effortlessly.
30 Shades from creamy to matte
Reinvented and enriched with soothing and moisturizing ingredients, the new L’Absolu Rouge comes in 30 timeless shades, from powdery matte to a luminous creamy finish. Each one invites women to ignite their lips with a new vibrant shade and then indulge them in the comforting, long-lasting sensation.
From beige and milk tea shades to reds, oranges, pinks and watermelons, L’Absolu Rouge comes in a spectrum of eight crisp color families, not forgetting grinded beans, violets and dark nudes. An expression Lancôme’s exclusive savoir faire, many shade names reflect its French origins, as in French Bisou, French Idol and French Rendez-Vous.
Lancôme L’Absolu Rouge retails for R530-00 and is available at select Edgars, Woolworths, Foschini, Truworths stores, and Superbalist.
