Johannesburg – October 2nd, 2023 – L’Oréal Paris, the renowned brand known for its prestige, innovation, and celebration of femininity, proudly presented Thuso Mbedu and Bonang Matheba as they graced the runway at the highly anticipated Le Défilé fashion show held last night in Paris under the “Iron Lady”to make a feminine and feminist statement.
This spectacular event, hosted on the enchanting esplanade of the Eiffel Tower, showcased a diverse and iconic lineup of personalities, including Helen Mirren, Eva Longoria, Kendall Jenner, Viola Davis, Camila Cabello, Katherine Langford, Elle Fanning, Aja Naomi King, Luma Grothe, Larissa Manoela, Cindy Bruna, and many more. . The show was broadcasted live on Instagram, YouTube, and, for the first time, spectators were able to experience it on Roblox.
Thuso’s unwavering commitment to using her platform for good resonates deeply with the brand values and vision of L’Oréal Paris. Through her remarkable talent and dedication, she has become an inspiration for many across the globe. Thuso and L’Oréal Paris aim to inspire and uplift individuals of all backgrounds to embrace their beauty, celebrate diversity, and foster self-confidence.
The message of the show, “Walk Your Worth,” was designed to inspire all women, along with the brand’s family of fearless spokespeople, to unapologetically show up in the world and walk towards their destiny in confidence. Playing on the brand’s world-renowned tagline “Because You’re Worth It”, these four powerful words reflect the brand’s mission to value self-confidence and give every woman the power to express their worth, to take the place they deserve in society and make change happen. The presence of Natasha Joubert, the reigning Miss South Africa, added to the glamour and significance of the occasion.
Burkhard Pieroth, President of Sub-Saharan Africa for L’Oréal Paris, expressed his excitement about L’Oréal Paris Sub-Saharan Africa’s inaugural participation in this prestigious event. He stated, “We are honoured to have had Thuso and Bonang representing L’Oréal Paris Sub-Saharan Africa on the global fashion stage. Their presence on the runway highlights the diversity and beauty of our nation, and we are proud to continue L’Oréal Paris’ commitment to inclusivity and empowerment.”
The breathtaking runway footage will be available on L’Oréal Paris South Africa’s websitefor those who missed the live broadcast.
Delphine Viguier-Hovasse, International General Manager of L’Oréal Paris, expressed her admiration and commitment to the brand’s mission: “At L’Oréal Paris, we believe in the power of beauty and the value of inclusivity. Through Le Défilé, we celebrate the diverse beauty of all individuals and aim to inspire self-confidence and empower women globally.”
L’Oréal Paris continues pushing boundaries, redefining beauty standards, and inspiring millions worldwide. As the Le Défilé runway show concludes with resounding success, the brand reaffirms its dedication to championing diversity, empowerment, and the belief that everyone deserves to feel and be treated as worth it.
