As the chill of winter settles in, Kérastase provides the ultimate nourishment for your hair with the enhanced Kérastase Nutritive Range. This iconic collection is designed to meet the specific needs of women grappling with dry hair during the harsh winter months.

Kérastase, a brand synonymous with professional excellence and consumer trust, is excited to unveil the revamped Nutritive Range. This new formulation is crafted to combat dryness effectively, offering deep replenishment, intense hydration, and renewed vitality for your hair. It’s the perfect remedy for achieving lush, vibrant locks even in the harshest winter conditions.

https://www.youtube.com/watch?si=z0UzLV-G65QsC14v&v=9bGArjEOp6E&feature=youtu.be

The Winter Dryness Dilemma: Kérastase Unveils Solutions:

Kérastase has long been at the forefront of haircare research, delving deep into the complexities of dryness that plague various hair types, especially during winter. Through meticulous study, Kérastase has pinpointed nutrient deficiency as the primary culprit behind dry hair, identifying three critical stages:

1. Scalp Stage: Insufficient proteins, fatty acids, and vitamins contribute to a dry, irritated scalp prone to discomfort.
2. Lengths Stage: Lack of essential nutrients and a weakened protective shield lead to rough, lackluster hair.
3. Ends Stage: Nutrient deficiencies and damaged cuticles result in brittle, split-prone ends.

Understanding Winter Dry Hair: Causes and Remedies:

Dry hair in winter results from damaged cuticles that lead to the loss of crucial proteins and lipids, causing visible effects like roughness, dullness, and fragility. This issue stems from a combination of internal and external factors:

• Internal Factors: Some individuals naturally have lower oil production, which hampers the formation of a protective film on the hair. This genetic predisposition requires consistent nourishing care to replenish the missing oil and retain moisture in the hair.
• External Factors: Winter elements like frequent combing, exposure to UV rays, heat, cold, and chemical treatments exacerbate dryness by damaging the cuticle and depleting essential proteins and lipids. This leads to difficult-to-manage hair, split ends, and a lackluster appearance.

Kérastase Nutritive Range:

This complete 10-piece line is meticulously crafted to provide unparalleled care for all types of dry hair, from the scalp to the ends. With a focus on combating the harsh effects of winter, including dryness, brittleness, and lackluster appearance, these products offer a holistic solution for nourishing and revitalising your locks.

The Kérastase Nutritive Range features a range of iconic products tailored to address the specific needs of dry hair during winter:

1. Nutritive Bain Satin Shampoo – RRSP – R530-00: A moisturising shampoo that cleanses and nourishes dry hair, leaving it soft, supple, and manageable.
2. Nutritive Bain Riche Shampoo – RRSP – R530-00: A highly nutrition-rich shampoo with essential nutrients for very dry hair.
3. Nutritive Lait Vital Conditioner – RRSP – R650-00: A lightweight conditioner that detangles, smoothes, and enhances shine, providing instant moisture and ease of styling. Perfect for dry, fine, to medium hair.
4. Nutritive Masquintense Mask – RRSP – R800-00: An intensive treatment mask that deeply nourishes and restores dry, fine, to medium hair, providing long-lasting hydration and silkiness.
5. Nutritive Masquintense Riche Mask – RRSP – R800-00: An intensive treatment mask that deeply nourishes and restores very dry, medium to thick hair, providing long-lasting hydration and silkiness.
6. Nutritive Nectar Thermique – RRSP – R700-00: A heat-activated leave-in primer that protects hair from thermal damage while providing added hydration and smoothness. Ideal for dry, medium to thick hair.
7. Nutritive Lotion Thermique Sublimation – RRSP – R700-00: A beautifying detangling blow-dry heat protectant mist for dry, fine to medium hair.
8. Nutritive Nutri-Supplement Scalp Serum – RRSP – R1500-00: A healthy moisturising scalp serum for dry scalp.
9. Nutritive Nutri-Supplement Split Ends Serum – RRSP – R1500-00: A high-nutrition ultra-sealing concentrate for dry and split ends.
10. Nutritive 8H Magic Night Serum – RRSP – R1500-00: An overnight treatment that deeply nourishes and revitalises hair while you sleep, waking up to healthy, glossy locks.

https://www.youtube.com/watch?v=JJRCsQVLsRU

With the Kérastase Nutritive Collection, you can experience the ultimate care for dry hair this winter, achieving luscious, hydrated locks that radiate health and vitality. Say goodbye to winter dryness and embrace the nourishing power of Kérastase for your hair.