Monday 27 November, Johannesburg – L’Oréal Paris announced this week the launch of its revolutionary skincare range for men, L’Oréal Men Expert Power Age in South Africa. With a focus on deep hydration and fighting signs of ageing, this range is set to redefine men’s skincare routines.
Designed specifically with men in mind, L’Oréal Men Expert Power Age is formulated with the power of Hyaluronic Acid, a key ingredient known for its ability to deeply hydrate and support the integrity of the skin’s barrier. This powerful combination combines the best of science and beauty to offer men a comprehensive solution for their skincare needs.
The highlight of the range is the Power Age Men Face Serum with Hyaluronic Acid. This serum draws on the benefits of Macro and Micro Hyaluronic Acid, delivering instant firmness to the skin while visibly reducing wrinkles over time. With its triple-action formula, the serum provides deep hydration, reduces wrinkles, and leaves the skin looking stronger and healthier.
According to a consumer test conducted on 49 men, including those with sensitive eyes, normal eyes, and those that wear contact lens, the Power Age Serum received outstanding feedback. An impressive 85% of men agreed that the serum provided healthier-looking skin, while 81% noticed smoother skin and 80% found that the skin felt softer. Furthermore, 9 out of 10 men agreed that the serum was gentle, easy to apply, and not sticky or greasy.
The star ingredient of the Power Age Serum is the unique combination of Macro Hyaluronic Acid and Micro Hyaluronic Acid. While Macro Hyaluronic Acid focuses on hydrating the outer layers of the skin, Micro Hyaluronic Acid penetrates deeper into the epidermis, restoring moisture and plumping the skin. This dynamic duo ensures instant and long-lasting hydration for a visibly boosted complexion.
Completing the range is the Power Age 24H Anti-Ageing Moisturiser which is designed to firm and strengthen the skin’s elasticity, provide intense moisture for fresher and revitalized skin, and increase overall smoothness. Ideal for men with dry skin, this moisturizer delivers powerful results.
Experience the transformative power of the Power Age and unlock a new level of skincare for men
