You Dare, We Care. Kérastase Paris launches Chroma Absolu
Kérastase Paris is proud to bring you the new Chroma Absolu – restoring acid care for colour-treated hair.
Bringing you Chroma Absolu: revolutionising hair colour with spectacular results
As part of its boutique portfolio and aligning perfectly with the Kérastase ethos of embracing self-expression through stylish beauty products, the global brand brings you Chroma Absolu. Because the Kérastase team of visionary hairstylists know exactly what customers want in the realm of personal aesthetics, they understand that hair colour is top of the list, being one of the most powerful tools for self-expression. This gives you the freedom to colour your hair however you like, wherever the mood takes you, leaving you feeling confident, on-trend and the envy of everyone who witnesses the new you.
Having the choice of a raft of premium colour options, safe in the knowledge that they have been developed by professionals with only the finest ingredients, enables customers the luxury of self-actualisation without the fear of damage or colour calamities occurring.
How it works
Chroma Absolu employs breakthrough hair science to deliver formulas that penetrate hair fibre to the very core, strengthening, resurfacing, de-frizzing and maintaining colour intensity. Its acid-based approach is led by an ancient bio-driven herb, Centella Asiatica (a soothing antioxidant), combined with three bio-based acids:
- Amino Acids (strengthen fibre from within by penetrating to the core)
- Lactic Acid (gently exfoliates and transforms fibre)
- Tartaric Acid (increases shine and softness by protecting the fibre surface)
These powerful bio-acid formulas may do all the work, but you’ll also notice the exquisite floral fragrance created by French perfumers Dominique Hazael-Massieux and Isabelle Abram, only heightening the feeling of vibrance, style and sophistication. |
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Discover the exclusive range
Tailored to your individual hair needs, the Chroma Absolu range delivers customisable colour care, no matter how daring your colour choice, while ensuring hair fibre is kept healthy and strong all day, every day. Developed by a team of experts who understand the pitfalls of lesser hair-colouring products and led by Kérastase Head Engineer for Product Performance Eoline Ahbich, Chroma Absolu builds on the success of blockbuster Blond Absolu by using unique formulas and personalised acidic action that not only protect but also restore, enhance and rehydrate fibre from the inside out, banishing sensitivity, frizziness and brittle hair for good.
Now more than ever before, with Chroma Absolu, Kérastase allows customers the liberty to choose from a diverse range of textures, shades, and frequencies, safe in the knowledge that hair will still shine with style, health, and vitality. |
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The collection is divided into four easy-to-follow stages for maximum results, from bathing to priming, with in-salon treatment included.
This ensures your hair is replenished, restored and healthy from the core, making the best base for your hair-colour choices:
BATHE
Bain Chroma Respect – RRSP – R490
Hydrating protective, bounce-boosting shampoo for maximum colour-stay power and a brilliant shine.
Bain Riche Chroma Respect – RRSP – R490
Shampoo that nourishes, restores and protects fibre while enlivening colour.
TREAT
Fondant Cica Chroma – RRSP – R620
Anti-porosity strengthening conditioner for stronger strands, maximum hydration, and longer-lasting colour.
Masque Chroma Filler – RRSP – R750
Deep-filling mask for better protection and nourishment, and less porosity.
Masque Vert Chroma Neutralisant – RRSP – R750
Moisturises and softens dark-coloured treated hair while reducing porosity and eliminating red undertones.
Soin Acide Chroma Gloss – RRSP – R525
A miracle resurfacing rinse formula for long-lasting colour and great hair health.
PRIME
Sérum Chroma Thermique – RRSP – R695
Anti-frizz, antioxidant, heat-protected serum for better, longer-lasting hair protection and health.
ONLY IN-SALON
Kerastase has a signature in-salon hair transformation treatment in 5 minutes ->
the Fusio Dose.
Within Fusio Dose, there are the below following products:
Fusio-Dose Concentré Acide Aminé
post-colour concentrate that intensely maintains fibre health after colouring; softens and protects hair.
Fusio-Dose Booster Resurfaçant
High-acid resurfacing booster for fibre, reducing hair damage while maximising shine and brightness.
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Whether you’re a colour cheater, a longtime user or a serial colourer, Chroma Absolu allows you the freedom to mix and match whichever products you fancy, for personalised home care made easy.
Remember, you have the power. Chroma Absolu gives you more ways to express it.
#YouDareWeCare
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