Kérastase Launches Their Genesis Fortifying Hair Care Range

97% less hair fall due to breakage from brushing.*

Meet Genesis, our new dual-action fortifying hair care system. Nearly 88% of women experience hair fall from frequent brushing, blow-dry heat, and over-styling.

Finally, Kerastase addresses this all-too-common problem with a hair fall solution for a new generation. With Genesis, a powerful haircare range that addresses hair fall due to breakage from brushing, your days of seeing hair on your brush are finally over.

GENESIS – OUR 1ST DUAL ANTI-FALL ACTION HAIRCARE FOR WEAKENED HAIR PRONE TO FALLING

Genesis offers a revolutionary solution to hair fall without compromising the sensuality of an indulgent hair ritual. The new line from Kérastase places powerhouse ingredients in a luxurious formulation that reduces hair-fall due to both of its causes—breakage and a weakened root.

With input from hairdressers, nutritionists and dermatologists, the brand has arrived at an advanced in-salon and at-home protocol to cut down on hair fall caused by hair care processes instantly and over time with continued use. To free itself of negative norms, create an efficient and pleasurable solution.

As with all Kérastase rituals, Genesis routines are sensual and enjoyable – a moment of self-care that enhances hair health and leaves you with a sense of well-being. The hair emerges radiant and unique—the spirits are lifted.