As we enter Women’s Month, it is our honor to shine a spotlight on the trailblazing women who have made significant contributions to various industries throughout our rainbow nation. Among these inspirational figures stands Lecia Durham, the extraordinary creator and founder of Litchi & Titch. With her unwavering passion for beauty and skincare, Lecia has firmly established herself as a leading lady in the field.
Lecia’s illustrious career spans product formulation, marketing, and owning a beauty salon, making her a true “Jill-of-all-Trades.” Her expertise and determination have propelled Litchi & Titch to unprecedented heights. However, her accomplishments extend beyond business success, as she embodies a commitment to nature and sustainable practices that resonate with the brand’s core values.
Drawing inspiration from the world around her, Lecia’s product ranges are a beautiful harmony of natural health and beauty. From day one, she aimed to create something remarkable that would benefit others. “Surrounding yourself with companies that share the same values and fostering effective communication has been one of our biggest challenges,” states Lecia, reflecting on her journey. To overcome this hurdle, she started small, meticulously assembling a team of like-minded suppliers who shared her vision for sustainability in packaging, bottling, and manufacturing.
Even today, Lecia remains intimately involved in every aspect of Litchi & Titch, serving as the driving force behind its success. Her hands-on approach and relentless dedication have cemented the brand’s reputation as a powerhouse in the industry. Offering advice to aspiring women entrepreneurs – “It’s all very well for people to say; just do it! Go with your heart/passion but ensure you have the financial backup – no creative flair or drive will make up for sufficient financial structures when business gets tough. And it will get tough.” – says Lecia.
More than just a purveyor of beauty products, Litchi & Titch is a company by women, for women. Their mission is to empower women through natural skincare choices and align values with every product they offer. By placing women at the forefront, Lecia and her team have cultivated a brand that uplifts and inspires, igniting a sense of empowerment in every customer.
The Litchi & Titch is available online or from the following stores: Litchi & Titch Franschhoek, select Wellness Warehouse Stores and select Medirite stores.