L’ORÉAL PARIS APPOINTS THEIR FIRST SUB-SAHARAN AFRICAN DERMATOLOGIST

L’ORÉAL PARIS APPOINTS THEIR FIRST SUB-SAHARAN AFRICAN DERMATOLOGIST – DR AYANDA MOTAU

 
L’Oréal Paris recently announced their partnership with Dermatologist Dr Ayanda Motau. A first ever for the African continent. 
 
L’Oréal understands that there is no “one-fits-all” approach when it comes to beauty on the African continent. Our mission is to offer women and men in Africa the best of cosmetics innovation in terms of quality, efficacy and safety because at L’Oréal, beauty is a science, a language and even a commitment. This partnership with Dr Motau represents a significant step towards this strategic mission.
 
Dr Motau is a young South African Dermatologist specialising in skin conditions affecting African skin and will be representing the Sub-Saharan Africa on their International Board of Dermatologists.
 
This new partnership will give a voice to the international community regarding skin concerns for consumers in Sub-Saharan Africa and it will provide an opportunity to bring skin care education to our market. They will collaborate with her mainly to educate consumers about actives and serums.
 
Dr Ayanda is passionate about helping people look and feel their best. With her expertise in skincare, she is devoted to providing the highest level of service and care to her patients.
 
“L’Oréal Paris is excited to have Dr Motau on board and looks forward to the positive impact she will have on the brand in Sub-Saharan Africa as they recruit new consumers via science-led routines and innovations.” – says Ayanda Mackay, Marketing Manager for L’Oréal Paris Skin & Hair.