SÌ PASSIONE ÉCLAT DE PARFUM
THE NEW FRAGRANCE BY GIORGIO ARMANI
Giorgio Armani unveils Sì Passione Éclat De Parfum, a new, powerfully luminous interpretation of the house’s iconic women’s fragrance Sì.
Capturing a mood of bold, modern femininity, Sì Passione Éclat De Parfum evokes the effervescent power of passion that lights up one’s life and infuses it with meaning.
Sì Passione Éclat De Parfum conjures the passion that inspires one to reveal one’s strengths and to take on the world with grace and independence. With an ethos of saying “ Sì to Passion,” Sì Passione Éclat De Parfum evokes the spirit of an audacious life, defined by brightness and vivacity, and lit up with passion.
LIFE LIT UP BY PASSION
Giorgio Armani’s respect for nature favours responsibly sourced ingredients, as in this luminous fragrance belonging to the Floral Rose family. Sì Passione Éclat De Parfum combines a bright blackcurrant accord with bergamot sustainably sourced from Calabria, Italy, and crafted for Giorgio Armani to lend another element of effervescent lightness to the scent.
Sì Passione Éclat De Parfum opens with the sparkling top notes of bergamot sustainably sourced from Calabria, Italy, with this fresh, juicy, citrus note crafted for Giorgio Armani. This element combines with the bright blackcurrant accord, lending another aspect of effervescent lightness to the scent, and reveals a new, crisp, green interpretation of the fruit that is a signature of the Sì fragrances.
At the fragrance’s heart are two captivating roses notes, which evoke two different, yet complementary, aspects of femininity. The rose Centifolia, picked by hand in France’s Grasse region, encapsulates in the note a soft, powdery, pastel effect, fused with a lemony facet, and a subtle, peppery aspect. Meanwhile, the Damascena rose, sourced via sustainable and responsible processes, hails from Isparta, Turkey’s “City of Roses” and exhibits the generous, feminine, and characterful aspects of the flower.
The fragrance’s base is composed of white musks which impart a clean, soft, and sensual quality to the fragrance, while the vanilla Bourbon premium infusion from Madagascar brings a warm, comforting effect that is at the same time addictive and spicy. The fragrance’s trail is both light and fresh while being soft and enveloping.
The vanilla Bourbon premium infusion from Madagascar is sourced through a sustainable and responsible program conceived to support local communities. The sustainable sourcing of Madagascan vanilla, as part of the program with NGO Fanamby, prioritizes suppliers who provide reliable work and income for vulnerable people and diversifies revenues in the region to improve local livelihoods, supporting producers to grow rice and coffee alongside vanilla. This program has also secured the reforestation of 150 hectares of mangrove forest in Madagascar, which protects the region’s biodiversity and is estimated to benefit at least 30% of smallholder farmers in the area.
A FIERY, RUBY-TONED FLACON
Sì Passione Éclat De Parfum is presented in the iconic, distinctive Sì flacon, whose transparent glass is dressed in a glowing, ruby-red outer lacquer. Encapsulating the fragrance’s luminosity, the radiant red bottle shines like a jewel as it catches the light. The bottle is stamped with the Sì PASSIONE logo in the iconic gold-tone, while it appears in a new bright red-orange hue on the fragrance’s deep red outer box.
Meanwhile, the glossy black, stone-shaped cap is a signature of the Sì fragrances, as is the sleek gold ring around the bottle’s neck, which lends an elegant touch. Sì Passione Éclat De Parfum’s flacon gleams like a precious stone, a nod to the way in which passion can light up one’s life.
Embrace this new fragrance, at once bold and radiant, and prepare to light up your life with passion. Step into your own identity without compromise and light up your life with the new Sì Passione Éclat De Parfum.
THE Sì COLLECTION
Following the introduction of Sì Passione Éclat De Parfum, the Sì fragrance collection is now composed of five unique and distinguished fragrances, each conveying a different facet of the Sì vision of femininity:
Sì EAU DE PARFUM
Sì EAU DE PARFUM INTENSE
Sì Passione Éclat De Parfum
Sì PASSIONE EAU DE PARFUM
Sì PASSIONE EAU DE PARFUM INTENSE
Sì Passione Éclat De Parfum will be available from August at Edgars, Woolworths, Truworths, Foschini and Arc stores.
Sì Passione Éclat De Parfum 30ml – R1375-00
Sì Passione Éclat De Parfum 50ml – R1930-00
Sì Passione Éclat De Parfum 100ml – R2695-00
