REDEFINING HAIRCARE WITH PUREOLOGY
Created in California in 2001, Pureology was born from a powerful idea: create the best professional products for colour-treated hair.
- We believe in the INTEGRITY of our high performing products to deliver the best quality and extraordinary colour care
- We believe in SUSTAINABILITY to protect the environment and our communities
- We believe in PURITY of transparent communication, giving our professionals and consumers insider access to how we create and formulate
COLOR CARE LIKE NO OTHER
ANTIFADE COMPLEX®
Our patented ingredient blend is infused into every formula to protect colour vibrancy and ensure lasting colour payoff. Sunflower Seed, a UV Filter, and Vitamin E protect hair from colour-depleting environmental effects while ensuring lasting shine.
100% VEGAN FORMULAS
Every formula is made without animal products or by-products. Pureology does not test its products on animals.
DUAL-BENEFIT FORMULAS FOR ALL HAIR TYPES
Our dual-benefit formulas provide colour protection and customized care to address individual hair needs.
CORN, COCONUT AND SUGAR
Our exclusive formulas gently cleanse without stripping colour, thanks to a blend of corn, coconut and sugar.
COLOR CARE FOR ALL
Dual-benefit, professional-quality colour care with premium formulations, customized for every need.
DISCOVER PUREOLOGY PROFESSIONAL COLOUR CARE
HYDRATE
Dive into the deep end of our Hydrate hair care system. Our Hydrate line deeply moisturizes and saturates your hair. You’ll go from Palm Desert-dry to nourished and thriving.
Click here to learn more about Hydrate
STRENGTH CURE
A protein smoothie for your hair, channel all the strength of an ancient redwood with our Strength Cure system that fortifies and repairs breakage. You’ll see improved strength after just one use while also protecting against further damage.
Click here to learn more about Strength Cure
STRENGTH CURE BLONDE
For soft ombrés to platinum blondes, keep your colour toned with Strength Cure Blonde, a purple toning system that strengthens, restores and protects against future damage. Say goodbye to brassiness and keep it California cool.
Click here to learn more about Strength Cure Blonde
NANOWORKS GOLD
For a mane as iconic as the Golden Gate Bridge, Nanoworks gold offers our most indulgent ritual for tired hair. Transformative formulas use Golden Marula Oil to renew softness and shine, reviving worked hair back to its renewed state.
Click here to learn about Nanoworks
SMOOTH PERFECTION
Combat the winds in the Bay with our Smooth Perfection system that gently detangles and minimizes frizz. Use it on straight hair for a finish a smooth look and to loosen curls for more definition.
Click here to learn about Smooth Perfection
COLOR FANATIC
Like a personal assistant, our Color Fanatic formulas give you everything you need right when you need it. Prime, restore, protect and perfect with 21 benefits that deliver your hair optimal health.
Click here to learn about Color Fanatic
STYLE + PROTECT REFRESH & GO DRY SHAMPOO
Texturizing dry shampoo spray that absorbs oil, dirt and build-up without drying out hair.
Click here to learn more about our Dry Shampoo
CLICK HERE FOR THE FULL PRESS RELEASE
PUREOLOGY’S COMMITMENT TO SUSTAINABILITY
#BeautywithPurpose
What we’ve accomplished
- Our shampoo and conditioner bottles, excluding cap, are created with 95% post-consumer recycled materials
- Products and printed materials use up to 50% PCR materials and FSC paper stock
- We’ve minimized our use of secondary packaging, with cartons we do have being made of 100% recycled fibres
- Reduced the amount of water needed per batch in our manufacturing processes
- Reduced utility energy consumption per bottle
- Reduced waste during the filling and packaging process
- We use FDA approved plastics for unparalleled safety and environmental sustainability
Leak-free bottle cap & no more plastic wrapper
- Our shampoo and conditioner bottle caps now have an extra tight seal that is leak-free and ready for shipping
- We removed the plastic wrapper on our shampoos and conditioners to save plastic and allow customers to smell our luxurious fragrances in-salon
Join the movement by incorporating these ideas into habits:
- Add meatless, plant-based meals into your diet to make a positive impact on the environment
- Run only full loads in washing machines and choose an energy-efficient model
- Fix leaky faucets and toilets & install high-efficiency faucets and toilets
- Fit low-flow attachments to faucets to save a massive 70% of water
- Rinse out and recycle empty Pureology bottles to minimize waste in our landfills
- Use energy-efficient lighting, laundry machines, heating/cooling systems and styling tools
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