From the best-selling SuperStay franchise—Maybelline New York shines brighter than ever with the NEW SuperStay Vinyl Ink. This longwear liquid lipstick innovation delivers no-budge, intense vinyl colour and even coverage for up to 16 hours.
Say goodbye to the mess of layering multiple lip products to achieve that desired bold, high-shine look. Get comfortable longwear without the fading, cracking, streaking, or sticky lip feeling. With the new SuperStay Vinyl Ink, it’s never been easier to get no-budge vinyl color without the messy transfer—just Shake. Swipe. Go!
SuperStay Vinyl Ink outlasts and outperforms longwear with two innovative features:
- The Vinyl Ink Technology combines our Color Lock Complex and highly concentrated oil-coated pigments for a lightweight vegan formula that defies smudging and transfer.
- The Flocked Tip Applicator provides intense vinyl colour in a single stroke, delivering a mess-free application that adds dimensional shine to your lips. No budging, no bleeding, no mess. One swipe with one product for intense, lasting colour and shine.
For kiss-proof, food- and water-resistant, even coverage with up to 16-hour intense colour, shake to activate, swipe it on, and go!
Packaged in a sleek, cutting-edge design, SuperStay Vinyl Ink comes in 10 saturated vinyl shades: Lippy, Peachy, Coy, Red Hot, Unrivaled, Cheeky, Witty, Capricious, Wicked, and Royal.
Maybelline New York SuperStay Vinyl Ink retails for RRSP – R249.95 and is available from Clicks, Dis-Chem, Foschini, Woolworths, Takealot, Edgars, and Superbalist.
For further information about SuperStay Vinyl Ink and other Maybelline New York products, visit www.Maybelline.co.za.
About Maybelline New York
Maybelline New York is the number one cosmetic brand in the world, available in over 120 countries. By combining technologically advanced formulas with on-trend expertise and New York City’s edge, Maybelline New York’s mission is to offer innovative, accessible, and effortless cosmetics for every woman. In 2020, Maybelline introduced Brave Together, a long-term program to support anxiety and depression and help everyone bravely take on their world. Maybelline South Africa has partnered with SADAG; South African Depression and Anxiety Group and have created a WhatsApp line with dedicated counsellors that gave 12 000 people one-on-one support in 2022. Brave Together provides critical one-on-one support, a $10 million donation over the next five years to global and local organizations, an online education hub, and a variety of programming to help destigmatize the conversation around mental health.
For more information, log on to www.maybelline.com or www.maybelline.com/bravetogether.com or WhatsApp the South African Brave Together hotline at 087 163 2030.
