The Science of Curls by L’Oréal Professionnel

The Science of Curls by L’Oréal Professionnel 

The complex biology behind the diversity of curl types

L’Oréal Professionnel Paris believes that curls are extraordinary. It is not only their opinion; it is a biological fact. Curly hair results from a gene that changes the follicle shape and angle, causing the hair to curl around itself. It’s a dominant gene that is now more common than ever, and those who have it are now prouder than ever before. 61% of GEN Z is curly and the growing trend is to celebrate it, to wear curls naturally and beautifully.

WHY DO CURLS HAPPEN?
 
Curls begin inside the hair follicle. Cells grow irregularly, creating asymmetry inside the bulb, which leads to a unique fibre shape. This determines the curliness of the hair and the pattern it takes on as it grows out.
 
CURL CRITERIA.
 
Four different factors determine the level of curliness in hair:
  1. Radius.
  2. Apparent vs actual length
  3. Number of waves.
  4. Number of twists.
CLASSIFYING CURLS.
 
Based on hair mapping in 22 different countries, a universal hair texture scale places straight and curly hair into eight different types, each with its own characteristics and care requirements.

Express Your Curls.
Creating the right product routine for every type of curl.

CURL TYPE – LOOSE CURLS GOALS:

GOALS: Perfect clumping, long lasting hydration & definition, no extra weight.

PROTOCOL:
  1. [ Intense moisturizing cleansing cream] – RRSP – R345-00
Gently cleanses curls while providing weightless, long-lasting hydration for healthy and easy to detangle curls and coils.
 
  1. [ Intensive moisturizer rich mask] luxurious feel – RRSP – R445-00
Intensely hydrates curls and coils while providing shine and frizz control for a tame and luxurious feel.
 
  1. [ 10-in-1 cream-in-mousse] – RRSP – R455-00
The deep care of cream combined with the fluffiness of a mousse for a satisfying whipped cream texture melts into the hair.
 
  1. [ Drying accelerator] leave-in – RRSP – R440-00
Perfect micro-dispersion of ultra-fine caring droplets to accelerate curls and coils drying process.
 
  1. [ Density stimulator] – RRSP – R780-00
Treatment for curly and coily women in transition or suffering from receding hairline due to protective styles. It feeds roots to multiply the number of hairs for denser-looking hair.

CURL TYPE – TIGHT CURLS

GOALS: Product access, fast & easy detangling, long lasting definition & intense hydration with no residue.

PROTOCOL: 
  1. [ Intense moisturizing cleansing cream] – RRSP – R345-00
Gently cleanses curls while providing weightless, long-lasting hydration for healthy and easy to detangle curls and coils.
  1. [ Intensive moisturizer rich mask] luxurious feel – RRSP – R445-00
Intensely hydrates curls and coils while providing shine and frizz control for a tame and luxurious feel.
 
  1. [ 10-in-1 cream-in-mousse] – RRSP – R455-00
The deep care of cream combined with the fluffiness of a mousse for a satisfying whipped cream texture melts into the hair.
 
  1. [ Drying accelerator] leave-in – RRSP – R440-00
Perfect micro-dispersion of ultra-fine caring droplets to accelerate curls and coils drying process.
 
  1. [ Density stimulator] – RRSP – R780-00
Treatment for curly and coily women in transition or suffering from receding hairline due to protective styles. It feeds roots to multiply the number of hairs for denser-looking hair.
 
  1. [ Anti-build-up cleansing jelly] – RRSP – R345-00
(Add this every other week)
 
Gently eliminates build-up while providing moisture with no itchy feeling or stripping hair.

CURL TYPE – COILS

GOALS: Product access, fast detangling & sectioning, long lasting definition & intense hydration with no residue.

PROTOCOL:
 
ONCE A WEEK:

  1. [ Anti-build-up cleansing jelly] – RRSP – R345-00

Gently eliminates build-up while providing moisture with no itchy feeling or stripping hair.

  1. [ Intensive moisturizer rich mask] luxurious feel – RRSP – R445-00

Intensely hydrates curls and coils while providing shine and frizz control for a tame and luxurious feel.

  1. [ 10-in-1 cream-in-mousse] – RRSP – R455-00

The deep care of cream combined with the fluffiness of a mousse for a satisfying whipped cream texture melts into the hair.
 
Proven efficacy – 1 action for ten benefits.

  1. 11x more definition
  2. deep hydration
  3. strength
  4. humidity protection
  5. heat protection*
  6. smoothness
  7. supple feel
  8. friction protection
  9. easy application
  10. versatile styling routine

*Up to 230°C/450°F with instrumental test. **Without ethylic alcohol.

  1. [Long-lasting intensive moisturizer] – RRSP – R395-00

Intensely moisturizes curls and coils for a silky-smooth result that lasts.

  1. [ Definition activator] cream-in-jelly – RRSP – R445-00

Activates the definition of curls and coils for a perfectly defined pattern from roots to ends.

  1. [ Drying accelerator] leave-in – RRSP – R440-00

Perfect micro-dispersion of ultra-fine caring droplets to accelerate curls and coils drying process.
 
USE DAILY:
 
[ Density stimulator] – RRSP – R780-00
Treatment for curly and coily women in transition or suffering from receding hairline due to protective styles. It feeds roots to multiply the number of hairs for denser-looking hair.