REDKEN RETAIL RELAUNCHES WITH A BRAND NEW LOOK
Redken has relaunched its haircare range across shampoos, conditioners and treatments into new, Cradle To Cradle-certified packaging that’s recyclable and comprises at least 93% recycled plastic *— bringing us closer to our #LorealForTheFuture goal of 0% virgin plastic by 2030.
As a professional salon leader and female-founded brand, Redken is backed by state-of-the-art science and a legacy of innovation that dates back to the 1960s with its founders, actress Paula Kent and hairdresser/chemist Jheri Redding. Redken has always been powered by science with formulas based on protein, moisture and acidic pH for healthy hair. It’s also always been prescribed by pros, whether they’re behind the chair, working on set, or getting their clients red carpet-ready. In 2021, Redken adds new milestones to its history: a complete hair care brand renovation and 60 years of innovation in one range.
WATCH THE VIDEO BELOW TO LEARN MORE ABOUT REDKEN’S HAIRCARE TRANSFORMATION!
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A NEW LOOK
Redken has relaunched its haircare range across shampoos, conditioners and treatments into new, Cradle To Cradle-certified packaging that’s recyclable and comprised of at least 93% recycled plastic.*
The company also partnered with The Braille Institute to add Braille to the shampoo and conditioner packaging to make it more accessible to all clients.
Each renovated bottle depicts a scientific beaker, representing the foundation of the brand, where the magic began -> the laboratory.
LEARN MORE ABOUT REDKEN HAIRCARE
Curly, straight or wavy. Dry, oily or the combination. Blonde or brunette. Redken has extensively studied the composition of various air types and textures to create prescriptive solutions that work for every client. No exceptions.
REDKEN ALL SOFT & ALL SOFT MEGA
Discover All Soft and All Soft Mega, the professional solution to moisturize and nourish dry hair.
Click here to learn more about All Soft and All Soft Mega.
REDKEN FRIZZ DISMISS
Discover Redken Frizz Dismiss, the professional solution to fight frizz and smooth hair.
Click here to learn more about Frizz Dismiss.
COLOR EXTEND PIGMENTED COLOR CARE
Discover Redken Color Extend Collection, with professional solutions to protect hair color, tone brassy hair, and enhance color vibrancy!
Click here to learn more about Color Extend.
REDKEN EXTREME
Address all types of hair damage and breakage with Redken Extreme, the professional solution for damaged hair.
Click here to learn more about Extreme.
REDKEN VOLUME INJECTION
Discover Volume Injection, the professional solution to volumize fine, flat, or processed hair.
Click here to learn more about Volume Injection.
“Redken was founded on the principles of science, and with this heritage and expertise, the brand empowers professionals and clients to achieve healthy hair transformations with confidence,” says Shane Wolf, Worldwide President, Professional Products Division US Brands.
“That was true when Paula Kent created the brand in 1960, and it is inherent in the brand values, research, products, packaging, and people, today.”
Redken Consumer Advisory MaxiCall 086 111 3969
redkenrsa@loreal.com
* Shampoo & Conditioner with the exception of caps.
