LIBRE LE PARFUM – BECAUSE FREEDOM DOESN’T WAIT.
Today, Yves Saint Laurent Beauty turns up the heat of its flamboyant blend with a new, spicy, honeyed floral signature. More intense than ever. Fire in a bottle.
LIBRE Le Parfum. A perfume. And so much more than a perfume.
Because your fragrance is who you are. Your fierce flamboyant aura, beautiful blazing trail, a pleasure just for yourself, and the message you send out to the world.
LIBRE Le Parfum. Because in French, there’s no more powerful word to define you today.
LIBRE Le Parfum. Because today, celebrating freedom feels more vital than ever.
Freedom is the ultimate luxury. The fire that drives you to feel everything amplified and to live libre. The lava-hot vision that burns within your heart. A positive, fearless, flaming call to action. The secret of your confidence and charisma.
FLOWERS OF FIRE.
In 2022, LIBRE captures fire in a bottle with the most intense, searingly sensual iteration yet of the couture icon: LIBRE Le Parfum.
With this fearless new creation, the master perfumers Anne Flipo and Carlos Benaïm (IFF) ignite the scent’s signature sensual orange blossom and cool lavender with an explosion of warm spices.
ORANGE FLOWER ABSOLUTE HEART
Grown in the regions of Rabat-Salé-Kenitra in Morocco and hand-harvested by women, this uniquely noble orange blossom was fashioned by Master Perfumer Carlos Benaïm by combining the most opulent, smouldering fractions of the absolute.
DIVA LAVENDER HEART FROM FRANCE
Diva Lavender, a fresher and more floral expression of the essence, is exclusively crafted for Yves Saint Laurent. Sustainably sourced, the hand-harvested stem and flower are first steam-distilled, yielding a 100% natural essential oil. The oil is then fractionated with CO2 to assemble only the most beautiful fractions.
VANILLA BOURBON PURE JUNGLE ESSENCE™FROM MADAGASCAR
Yves Saint Laurent’s vanilla is sustainably sourced in Madagascar through a community program, with a premium price paid for the best qualities, allowing a 25% increase in growers’ income. The premium extract, crafted exclusively for the house, is obtained through a cutting-edge extraction technology, Jungle Essence™, which captures the full, rich aroma of the pod. Powerful and textured, this extract captures a unique, freshly ripened vanilla bean effect with balsamic tones.
THE BOTTLE – AN IT-CONIC OBJECT OF DESIRE.
You don’t touch an icon. You just find new ways of making it hotter. More desirable. More flamboyant. Because that bottle holds flowers of fire.
Highlighted by the deep red colour of the fragrance, the tailored lines of the bottle’s design feel even more touchable. The oversized horizontal Cassandre glows like a piece of couture jewellery. Bent to follow the sharp angle of the bottle and nailed to the glass – a prowess of engineering, the legendary logo flashes gold like incandescent lava.
In another sexy, provocative detail, a precision-cut glass V underlines the décolletage of the Y, cutting deep into the glass of the geometric bottle, as trim and streamlined as a tailored YSL tuxedo.
Adding a touch of couture asymmetry, the slanted black cap that tops off the bottle accents the sleek golden chain wound around its neck. Because the YSL woman feels free to wear chains. As long as they’re gold.
Anyway, she can break them whenever she wants.
Because there’s no more expressive word to define women today. LIBRE.
LIBRE Le Parfum will be available from 20 September 2022
Libre Le Parfum 30ML: R1450-00
Libre Le Parfum 50ML: R2050-00
Libre Le Parfum 90ML: R 2,650.00
Stockists: Edgars, Foschini, Truworths, Woolworths and Edgars Beauty.
#yslbeauty #libre #iamlibre
