On 1 November, World Vegan Day, Pureology calls on the South African public to participate in the 7 Day Vegan Challenge.

Pureology was born in 2001 in California with a simple but powerful idea: “to create the very best products for colour treated hair.” Their formulas are 100% vegan.

Our Commitment to Sustainability

Pureology is committed to sustainability and reducing its carbon footprint. They carefully select the ingredients that go into their formulas whilst choosing raw and recycled materials to create the packaging. This means their products are always 100% recyclable after use!

With Nature in Mind – 100% Vegan

It was essential to create formulas with purity at the forefront. By using 100% vegan formulas, Pureology takes the best nature offers and turns it into a journey to colourful hair. Furthermore, Pureology uses sustainably sourced natural plant extracts and avoids any animal products or by-products.

You can be sure that Pureology packaging can be recycled and is made with 50% post-consumer recycled materials.

How will the 7 Day Vegan Challenge work?

Join thousands of others around the world in choosing vegan. Try it for one week for the good of animals, your health and the environment.

• No meat, poultry, seafood, dairy or eggs for 7 days (any 7 straight days).
• Announce to your friends, family, followers that you’re doing the challenge. Add your name to the list of Challengers.
• Use the recipes/meal plans on this site if you like.
• Tell people how the challenge went at the end of the 7 days.

Pureology is available from leading hair salons and online stores.

#Pureology7DayVeganChallenge